Lead Shopify Plus engineer with 6+ years architecting e-commerce platforms for DTC and luxury brands across the US, Canada, UK, Australia and India, from checkout extensions and Shopify Functions to subscriptions, integrations and automation.
I turn ambitious e-commerce ideas into fast, scalable Shopify Plus stores. For six years I’ve partnered with brands across five countries, building the checkout logic, subscriptions and automation that run behind the storefront. I’ve led engineering teams, shipped 35+ live stores, and I care about one thing: systems that keep growing revenue long after launch.
Reusable section systems and multi-store setups that ship new pages without new code.
Checkout UI Extensions and Shopify Functions for upsells, protection and cart rules.
Admin API, webhooks, Flow and scripts that remove manual work.
Code reviews, mentoring, delivery planning and stakeholder alignment.
Hover a screenshot to scroll through the live site.
LiveU.S. retailer of European baby formula and sister brands. I own development across the US, Canada and ManuKind stores.
LiveTurned high-fidelity Figma prototypes into a component-based theme with 20+ dynamic sections, giving the client full content control without a developer.
Visit site ↗
LiveBuilt the Rolex Official Retailer integration under strict brand-compliance rules, and cut First Contentful Paint by 40% through asset and lazy-loading work.
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LiveLed technical strategy and built inventory logic for complex product variants, optimizing Liquid rendering for zero downtime during peak sales.
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LiveBuilt the entire Shopify Plus storefront from complex Zeplin designs to strict luxury brand guidelines, driving a 30% lift in mobile engagement.
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LiveTechnical partner for 4 years: built and rebuilt the site through several redesigns, and continue to maintain it and ship new features.
Visit site ↗More Shopify and WordPress builds, from footwear retailers and camping brands to clinics, biotech and non-profits.
LiveDirect-to-consumer rug brand selling vintage-inspired and handmade rugs online.
revivalrugs.com ↗
LiveCanadian sleep brand selling mattresses and bedding direct to consumers.
polysleep.ca ↗
LiveMulti-brand footwear retailer with stores across Quebec and a bilingual English/French online store.
rubinoshoes.com ↗
LiveAustralian camping gear brand founded in 1984, selling tents, gazebos, furniture and coolers across many brands.
outdoorconnection.com.au ↗
LiveUS-made decorative frames for Samsung The Frame TVs, with separate US and Australian storefronts.
decotvframes.com ↗
LiveIndian fitness and combat-sports brand selling apparel plus boxing, MMA and Muay Thai gear.
invincible.in ↗
LiveScalp micropigmentation clinic in Los Angeles and Orange County, using Shopify for bookings, leads and simulations.
zangsmp.com ↗
LivePelvic floor physical therapy practice in Manhattan, with an online marketplace for books and products.
beyondbasicsphysicaltherapy.com ↗
LiveBiotech company developing next-generation sequencing (NGS) target-enrichment solutions.
paragongenomics.com ↗
LiveMember-owned franchise network of local water pumping and irrigation specialists.
thinkwater.com.au ↗
LivePune-based healthy snacks brand selling millet cookies, savouries and breakfast premixes online.
nutramore.in ↗
LiveNGO in Chhatrapati Sambhajinagar working on education, mental wellbeing and digital wellness.
chetana.ngo ↗Some of my best work sits behind logins and NDAs. Happy to walk through it in an interview.
Get in touch →The systems customers never see, but that keep stores fast, safe and easy to run.
Checkout UI Extensions for subscriptions, package protection and upsells, plus Cart Validation Functions that block invalid carts and discount-code abuse before they cost the business money.
Leading the move from Appstle to Shopify Subscriptions, with a Python bulk tool built to change live subscriptions safely.
Guest order lookup and claims on Google Apps Script and Shopify webhooks, plus new customer accounts that retired a paid app.
Shopify Flow, Admin API and AI-powered workflows that remove manual work, plus a patched store-credit exploit with rebuilt credit caps.
A branching product finder with live inventory checks, synced to Klaviyo, Meta Pixel and Flow.
Automated GitHub Actions pipelines that removed manual deployment errors and turned slow, risky releases into confident weekly drops.
A mini store running the kind of logic I build on Shopify Plus: subscriptions, checkout add-ons, delivery protection, reward tiers, cart limits and discount protection. Play with it and watch checkout react.
Want checkout logic like this in your store?
Let's talk →I started in 2020 building mobile-first websites, where I learned early that speed is a feature. As lead developer on 15+ projects at a digital agency, I shipped Shopify private apps, WordPress plugins and technical SEO for clients across five countries, and found my focus: commerce, and the engineering that makes stores sell.
Then I moved from building stores to leading how they’re built: guiding engineering teams through 10+ enterprise launches, introducing CI/CD, and architecting Shopify Plus builds for luxury and DTC brands, including an official Rolex retailer. Today I lead development for a multi-store US e-commerce brand, shipping checkout extensions, Shopify Functions and subscription migrations, and using AI-powered automation to save 30+ hours of manual work every week.
Pick a category to see what I use, and where I’ve used it.
Architecting stores that scale, from theme to checkout.
Fast, pixel-perfect interfaces from design to production.
The systems and integrations that keep stores running.
Leading people and setting the bar for quality.
Using AI to ship faster and take the busywork off the team.
Hiring for a Lead Shopify or E-commerce Tech Lead role? I'd love to hear about it.